GUCCI is launching their new temporary pop up sneaker stores in hopes of offering a new approach to retail. the first stop on the tour will be crosby street in soho on october 23 with other pop up shops in miami and LONDON and berlin and paris and HONG KONG and tokyo.
like other luxury retailers in the recession gucci is looking for highly impacting methods of generating interest in their brand at a lower cost. especially among STYLE LEADERS me are not always moved by conventional advertising.
gucci icon temporary method flash sneaker stores will touch down in the 7-locations around the world that will stay open for about 3-weeks or less in each spot. and mark ronson has designed a special capsule of sneakers with items releasing at each of the different locations.
the temporary units will feature 16-exclusive sneaker styles for men and 2-womens styles that incorporate the classic gucci design elements such as the GG logo and the stylized red and green. plus each shoes has an embroidered limited edition label inside and comes with a silver or gold metal dog tag hanging from the laces which can also be customized.
the icon temporary sneakers are priced from $500 to $1,400-dollars and the gucci ronson shoes will run about $500-dollars.
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