ROCAWEAR was formed in 1999 by SHAWN CARTER aka jay-z and DAMON DASH. both founders have since sold their interest in the company and in 2007 jay made over $200-million for his share. however he still maintains some authority over the development of products as well as marketing and licensing.
in celebration of the urban clothing labels 10th-anniversary rocawear has teamed up with the barbie company mattel to create a special collection of male and female black dolls wearing roca clothing.
